Strategic Partnership

Masar ×
GPR

Partnering with GPR Real Estate KSA creates a strategic alliance that benefits both companies — through shared resources, mutual market access, and co-branded visibility across borders. Not just a referral agreement, but a full bilateral growth engine between two brands operating at the forefront of their respective markets.

Explore the Framework View Campaign Offer
01
Leads Exchange
A structured cross-market referral system built on clarity and trust — every lead is tracked, every commission is defined. No ambiguity, no friction, just a clean pipeline flowing in both directions.
80%
Closer
The company that converts the lead and closes the deal takes the majority of the commission.
20%
Sender
The company that sourced and referred the lead receives a fixed cut on every successful close.
Workflow & System
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Cross-market leads — Masar sends Egypt-bound leads to GPR's clients. GPR sends KSA-bound leads to Masar's clients. The 80/20 split applies to all referrals across both directions.
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Lead types covered — Clients, referrals, investors, and any party expressing interest in the partner's market fall within the exchange agreement.
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Shared CRM — A shared CRM system to track leads, referrals, and clients from both sides in real time — full visibility, zero guesswork.
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Engaz CRM — Masar operates on Engaz CRM, which is active in KSA. We can open 3 to 5 dedicated accounts for GPR directly from the Masar portal, making onboarding immediate.
02
Podcast Episode
A dedicated episode featuring GPR Real Estate KSA — a conversation that bridges two markets, two cultures, and two companies building something real together.
Episode Concept
Brother Countries — Egypt & KSA: One Vision, Two Markets
A conversation between the leadership of Masar and GPR — exploring the shared ambitions, cultural ties, and investment opportunities connecting Egypt and Saudi Arabia. Real estate as a bridge, not just a product.
Format
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Special Drop — An unseasoned, surprise release outside the regular schedule. Released at a moment of relevance — a market milestone, a national event, or a partnership announcement.
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Season 2 Main Episode — A full, planned episode in Season 2's lineup — positioning the collaboration as a flagship moment of the season, not a side feature.
What Both Companies Gain
Cross-audience exposure — Masar's Egyptian audience meets GPR, and GPR's KSA audience meets Masar. Two episodes means two moments of visibility, two cycles of content repurposing, and a lasting asset that lives on both companies' channels.
03
Marketing Collaboration
A simple, consistent co-marketing rhythm — one post per company per month, each carrying the other's brand into a new market organically.
Monthly Post Exchange
Each company publishes one co-branded post per month — Masar posting for GPR's audience, GPR posting for Masar's. Consistent, low-effort, and compounding over time. Target: 10,000+ impressions per post through combined reach and organic amplification.
Content Types
Educational
Project Spotlights
Posts highlighting a specific project — its location, investment potential, and why it matters. Informs the audience while naturally introducing the partner brand.
Seasonal
Cultural Moments
Posts tied to national occasions — KSA National Day, Egypt's January 25th Revolution, Ramadan, and other shared or respective cultural milestones. Humanizes both brands across borders.
Why It Works

Neither company needs to build a new audience — they borrow from each other's. A post on GPR's channel reaches KSA audiences who have never encountered Masar. A post on Masar's channel does the same in reverse. Over twelve months, that's twelve touchpoints in a market each company didn't have to pay to enter.

04
Campaign Effort
Masar brings its full sales campaign capability to GPR's KSA projects — the same infrastructure, targeting, and execution that drives leads for Egyptian projects, applied to KSA.
What Masar Offers
A complete, end-to-end sales campaign for a GPR KSA project — from creative assets and content production to paid distribution, lead capture, and follow-up. The same system Masar runs for Egyptian developers, built and executed for GPR's inventory in Saudi Arabia.
Lead Coverage Guarantee
Masar commits to active lead generation throughout the campaign — not just impressions, but qualified interest. Every lead captured flows directly back to GPR through the shared CRM system with full transparency on source and status.
In Return

In exchange for running the campaign, Masar asks for a presence in GPR's market — whether that's event attendance, a co-branded appearance, or at minimum a name and website mention in GPR's KSA communications and materials. Visibility for effort.

05
Physical Presence
Planned — Q1 2027
Joint physical presence is a natural next step as the partnership matures — boots on the ground in each other's markets, under each other's names.
Shared Booth Presence
Both Names. Both Markets.
Joint booth presence at key real estate events and expos — both company names visible in each other's market. A physical signal that the partnership is real, not just digital.
Event Attendance
Representing the Partnership
Each company attends major industry events in their home country under the banner of the partnership — Masar representing GPR in Egypt, GPR representing Masar in KSA. Cross-market credibility built in person.
Timeline Note

Physical presence is planned for Q1 2027 — once the digital foundation of the partnership is established and both companies have built mutual familiarity through leads, content, and campaigns. The groundwork we lay now makes the in-person moment far more powerful.

The Bigger Picture

Two Markets.
One Direction.

What begins as a structured referral agreement becomes something larger — a cross-border presence, a shared audience, and a partnership that makes both companies stronger in markets neither could reach alone.

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